Experience
SEO: One skill, seven roles, 23 years
Seven Roles, One Constant: Search Never Stopped
I've been doing SEO since 2003. Everything below happened around that fact, not instead of it. Courier logistics, notary operations, building and managing a digital marketing firm, an ecommerce brand, a rental portfolio, a travel agency, search was the one thread that ran underneath all of it.
Scroll through and you'll see it for yourself: technical SEO in the early keyword-stuffing days, through every major Google update since, and for the last two years, deep into AI search visibility and GEO. Click any entry for the story.
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1993–2004 Courier Driver/Customer Service Field Agent — Airborne Express
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Started as an individual mobile notary handling mortgage and refinance signings, then identified a more scalable opportunity in managing signing logistics for other notaries rather than performing signings directly. Built that out as a side venture starting in 2002 while still full-time at Airborne Express, went full-time in 2004 after leaving Airborne, and grew it into operations overseeing 200+ independent contractors working as mobile notaries across 35 states — while also handling the company's internet marketing and search strategy.
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Independent contractor providing SEO and social media strategy to startups and small businesses across the U.S. and internationally. This is where the early consulting work matured into a sustainable practice, with enough steady client demand to pursue it full-time.
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Ran my own SEO and digital strategy firm for 14 years, working with businesses ranging from individual small operators to larger teams — including SEO consulting for the Tahoe Tactical Team, serving local South Lake Tahoe businesses. Strategy, team training, conversion optimization, and website usability were the core of the work throughout.
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Built and ran naturalecobaby.com, a dropship ecommerce brand selling healthier, organic-driven baby products — designed and built the site from the ground up and managed all aspects of it, including web development, search strategy, and retail product sourcing and vendor negotiations as ecommerce operational division director. Drove the brand's marketing and visibility, and the business was ultimately sold rather than continuing to scale.
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Took over day-to-day operations for a family-owned, 10-property single-family rental portfolio in Carson City, NV in 2015, running it in parallel with the SEO firm and, later, the travel agency. Managed the full range of moving parts across a decade — tenant relations, vendor and contractor coordination, maintenance scheduling, and financial oversight — for a portfolio that required continuous, hands-on oversight. Beginning in 2022, directed a phased renovation-and-sale strategy across all 10 properties, coordinating contractors and timelines property by property as each home transitioned out of tenancy and into renovation. The portfolio is reaching final completion in 2026.
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Co-own and run an independent travel agency with a portfolio of 200+ global suppliers, including preferred standing with luxury cruise lines (Viking, Uniworld, AmaWaterways) and all-inclusive resort brands (Sandals, Secrets, Iberostar, El Dorado). Applying 20+ years of SEO and AI search visibility expertise on a franchise platform with real structural constraints, I've built organic visibility that works around the clock without relying on ad spend — while staying personally involved as a client advocate during travel disruptions and international logistics issues.
Where this goes next
If you have an interest in working together, or would like to bridge a conversation click on the options above or reach out today!